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Our Mission & Purpose. Why CYF?

It was brought up to me by a good friend that I should clarify a few things about CYF in a proper blog post. I can’t expect everyone to read the About page on this website in its entirety and I realize just because I understand what my mission is, that is certainly not a guarantee that everyone will get it, especially immediately!

What am I really doing here?

I am here for you. That might sound cheesy & albeit simple, but its the heart of it. I want to help others with every fiber of my being. I want to make a positive impact in this small nook of a website among billions. If I look back at the life I have lived thus far, it began with the arts. Entertaining people, singing and dancing my way through my kid years, bringing smiles to faces.. “Make ‘Em Laugh!!” Hospitality soon followed. Every thing I did. Every single day. Was for the Guests.

My job was to create experiences and make them memorable and joyful. To welcome strangers into my “home” (restaurant/hotel) day after day, make certain they felt cared for, assure they were well-fed and always making sure every person was treated as so, a unique individual. No one guest is a checklist, of course certain parameters are always in play, but the key to true hospitality is finding out what each customer needs & knowing what it is before they know they need it! (Future restaurant managers take note! LOL)

This is the type of attention I have when it comes to helping and serving others. I truly have an innate sense in this field that I was born with; it has transferred quite seamlessly into this blog & into the wellness industry that I have studied since I was a pre-teen and am currently studying at IIN to certify as a Health Coach. I know I have the knowledge now to help so many people change their lives, to feel better, to eat and cook more nutritiously, & I know this is just the beginning.

Why Cutlery?

I want to save the turtles. I want to save the restaurants. I want to give you an extra level of safety when you dine out. I want to start something big.

Listen there are plenty of reusable cutlery sets on Amazon, I am very aware. Truth: I never wavered on wanting to provide an elegant set however, so the bamboo fork and spoon in the canvas roll was never going to be my brand. I wanted an element of class when it came to reusable silverware. I figured a plastic case was best since it wouldn’t stain and could easily rinse off, and the cutlery could go in your dishwasher. (Fun Fact: your dishwasher uses 4 gallons per cycle, while hand washing uses 4 gallons per 2 minutes!)

We have just gone into a new stay at home order here in San Diego as of midnight and restaurants have again been closed to only take-out, if that. I have never claimed that restaurant silverware was improperly sanitized, but I innately felt that I could help give that piece of mind providing this series of cutlery sets. Reusable and glass straws have been around for a few years, and Starbucks has even begun providing the “sippy cup lid” both of which are great strides in the reusable, low-waste sustainable lifestyle. I am not riding any coattails, I am joining the movement, and I am hoping to inspire you to as well! Our packaging is 100% recyclable, compostable and any printing is on recycled paper. ♻️

Why “Control Your Fork?” (CYF)

Control your fork is... I guess a double entendre. The goal is to provide the knowledge you probably need, and isn‘t always accessible to FEEL BETTER! My mission is to provide up to date information from credible sources to help you, help yourself. Controlling your fork means you decide what goes into your body, it means you are empowered to make informed choices for your family and loved ones. CYF in a perfect world, means you know how and where your food was grown and how those those growers were treated. It means that all people should have access to clean, whole foods. Being able to decipher ingredient lists on labels is also a whopper of a challenge that I hope to simplify.

When I stood under that tree back in May and envisioned it rooted in the tines of a fork (the logo,) my deepest desire in that moment was to create something with the purpose to assure that everyone is not only well-fed, but healed through how they eat. When things really get going, creating a non-profit foundation to eradicate food deserts is top of the list!

Thank You!

I hope this blog post cleared up any possible confusion on why we’re here, and what we are all about! I so look forward to joining you on your individual paths to health and healing. Talk soon. 🍴Amanda


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